Sure, having busty tall blonde booth babes works very well too. But that typically just gets guys to stop and stare for a little while. Having a personality that many people know prior to the show in your booth can be an even bigger draw. Plus, what do those booth babes know about your product? You probably gave them a 5 minute crash course on your product and expect them to be experts. Once they leave the show they aren't going to write about the fun they had, the people they met, publish pictures from your booth, or any of that.
Read More »Firefighting on TV…Who will be next?
Rescue Me was a hit. Many firefighters enjoyed it. I thought it showed how dysfunctional firefighters can be...not all of us, but some of us. It started out being pretty heavy on the firefighting and light on the drama...it ended up being very heavy on the drama and light on the firefighting. Trauma was just way over the top...and too many ambo drivers! The question now is what will be the next network show or movie about firefighting... Here are some of the options...
Read More »Gearing up for FDIC…The Fire Critic Offers Social Media Training
I will be teaching a class on Social Media for the Fire Service at FDIC this year. The class is titled "Social Media: The Fire Service's Next Big Innovation" Who should attend? Anyone interested in social media, blogging, and branding their department online. Administrators who want to learn about social media, get examples of social media policies, as well as firefighters who want to brand their companies and departments. There will be information for all levels!
Read More »EMS Today in Retrospect…Thanks for the Memories and Meeting Everyone in Person!
The interesting thing about David and Greg is that they have never met. Much like Justin and Mark before they finally met for Chronicles of EMS and John and I before this weekend. It just goes to show how friendships are born, partnerships are created, and businesses are started via networking through social media. Great guys and great ideas...forging ahead!
Read More »EMS Today, Chronicles of EMS, and the FireEMSBlogs.com Meetup
The entire event was awesome. The highlights were meeting John Mitchell for the first time, cutting up with Dave Statter, meeting DCFD Chief Dennis Rubin, Justin and Mark, Bill Schumm (FireGeezer), Dave Iannone, Chris Hebert, Chris Kaiser...the list is long.
Read More »#CoEMS Being a Part of Something New and Refreshing
For EMS industry leaders, the time has come to embrace the cutting edge of a movement and involve yourself with the professionals who make this industry work.
Read More »Announcing Medic 999 as Fire/EMS Blog of the Year 2009 #FCBLOG09
It is my honor (or honour) to announce Medic 999 as the Fire/EMS Blog of the Year for 2009. Medic 999 is run by Mark Glencorse who is a Paramedic for the North East Ambulance Service in England.
Read More »Chronicles of EMS Trailer
The filming of "The Project" and the subsequent creation of "Chronicles of EMS" seemed to be a snowball effect which really took on a life of its own. The whirlwind of social media that surrounded the buildup of "The Project" was a marketing wet dream! What a dream to have all of that free publicity, some great industry social media geniuses involved, and more and more people getting on board every minute.
Read More »Is History Being Made?
To many readers it seems as though everything has melded into "Chronicles of EMS". To me there is still a very defined boundary between "The Project" and "Chronicles of EMS". However, I have no problem with many transposing the events into one and spreading the word. However, I could be totally off base on this whole thing...that is just the way I see it.
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